From a cosy Norwegian pub to outdoor fan zones packed with hopeful England football fans, Saturday’s World Cup quarter-final between the two nations is expected to generate a multimillion-pound windfall for venues showing the game.
The quarter-finals will collectively generate a near half-billion pound sales increase for the wider UK economy, as fans drink 9.3m pints, order takeaways and splash out on new TVs, according to one estimate.
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