Britain’s markets attracting generation of highly educated entrepreneurs

Nearly a quarter of market traders now hold master’s degree, PhD or medical doctorate, research shows

One in five young market traders now holds a master’s degree, PhD or medical doctorate, according to exclusive figures shared with the Guardian, in a sign of how Britain’s markets are attracting an unexpected new generation of highly educated entrepreneurs.

Separate data from Kerb, the street food collective behind some of London’s best-known food markets, points in the same direction. Almost three-quarters of its founders have university degrees, including one in four with postgraduate qualifications. About 95% work in their businesses full-time rather than treating them as weekend side hustles.