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Apple’s expensive new iPhones could be a double-edged sword for the company

TradeNews USA US markets desk (2026-09-25): Apple’s expensive new iPhones could be a double-edged sword for the company Bernstein analysts suggest Wall Street isn’t properly modeling the extent to which… Primary source: original at MarketWatch (marketwatch.com).

· MarketWatch

Apple’s expensive new iPhones could be a double-edged sword for the company

Bernstein analysts suggest Wall Street isn’t properly modeling the extent to which gross margins, a profit metric, could take a hit due to the rising costs of smartphone components.

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